Privacy Policy

We respect your privacy. This is plain-English so you know exactly what we do and don't do with your data. Western Horsepower is operated by Western Horsepower Ltd, based in the United Kingdom.

What we collect

• Account: email address and a password (stored as an encrypted hash — we never see it).
• Profile: rider name, skill level, weekly target.
• Horse profiles: name, breed, and photo you choose to upload.
• Ride data: daily challenges, journal entries, ratings, completion timestamps.
• Device: anonymous crash reports and basic app usage (what screens you open).

What we do with it

• Generate personalized riding challenges using AI, tailored to YOU.
• Show you your ride journal, streaks, and milestone badges.
• Send push notifications (only if you opt in) to remind you to ride.
• Fix bugs and improve the app.

What we do not do

• We do NOT sell your data to anyone.
• We do NOT use third-party advertising networks.
• We do NOT read your journal or photos for any purpose other than showing them back to you.
• We do NOT share your data with other app users.

Sub-processors we use

To run the App, we pass limited, anonymous data through these trusted services:

• Anthropic (Claude AI) — generates your daily challenges. We send your skill level, horse name, recent ride titles, and ratings. We do NOT send your identity, email, or journal text.
• MongoDB Atlas — secure cloud database that stores your account.
• Apple Push / Google FCM — delivers push notifications (if you enable them).
• Apple / Google / Stripe — processes Pro subscription billing (if you subscribe). They handle your payment info directly — we never see your card.
• iTunes Search — public endpoint used to fetch 30-second song previews for the Riding to Tunes feature. No personal data is sent.

Security

All connections between the App and our servers are encrypted with HTTPS. Passwords are stored as one-way encrypted hashes — they cannot be decrypted, even by us. We follow industry-standard practices, but no system is 100% secure — please use a strong, unique password.

Your rights

You can, at any time:

• Edit or delete horse profiles and journal entries inside the App.
• Request a full export of your data — email support@westernhorsepower.com.
• Request full account deletion — email support@westernhorsepower.com. We delete within 30 days.

If you are in the EU/UK, you also have rights under the GDPR (access, rectification, erasure, portability, objection). If you are in California, you have rights under the CCPA. We honour all of these.

Younger riders

Western Horsepower is designed for riders aged 13 and over. Riders under 16 should use the app with a parent or guardian's knowledge — riding is wonderful but it carries real risk, and a grown-up should be on board with what you're doing.

We do not knowingly create accounts for anyone under 13. If you believe a younger child has signed up, please email support@westernhorsepower.com and we'll take care of it straight away.

International transfers

Our servers may be located in the United States. By using the App, you consent to your data being processed in the US under its privacy laws.

Changes

We may update this Privacy Policy. Material changes will be announced in-app. Your continued use after updates means you accept the new Policy.

Contact

Questions or concerns: support@westernhorsepower.com